About Us

The Australian Breastfeeding Association (ABA) is a large community-based self-help group, recognised as a leading authority on breastfeeding management.

The Association provides innovative counselling and support services to the community and health sector throughout Australia. You will find a wealth of information for both breastfeeding women and for health professionals and others who are involved in supporting and promoting breastfeeding on their web site: www.breastfeeding.asn.au

Vision

  • For breastfeeding and human milk to be the norm for human babies.
  • For babies to breastfeed exclusively for 6 months, with continuing breastfeeding for 2 years and beyond.

Mission

As Australia’s leading authority on breastfeeding:

  • To educate society and support mothers, using up-to-date research findings and the practical experiences of many women
  • To influence society to acknowledge breastfeeding as normal, and important to skilled and loving parenting.

Values

  • Excellence and innovation in breastfeeding support
  • Cooperation and teamwork
  • Honest, open and respectful communication
  • Clear and transparent processes
  • The wellbeing and diversity of our people
  • Skilled and loving parenting and mother-to-mother support

Objectives

  • Provide community access to up-to-date breastfeeding information and practical support
  • Have a high public profile and influence our society to acknowledge breastfeeding as the norm
  • Effectively and efficiently train, resource and support our people
  • Be financially secure
  • Breastfeeding Helpline: 1800 mum 2 mum (1800 686 2 686)